TheBreakingPoint

Elon Musk's recent outspoken criticism of advertisers abandoning X, formerly known as Twitter, raises questions about the platform's survival amidst a significant ad boycott. In a recent interview, Musk hinted at the potential for bankruptcy if advertisers continue to steer clear.   During a conversation in April about his acquisition of X, Musk highlighted the platform's credibility by citing Disney and Apple's advertising presence. Fast forward seven months, and both companies have ceased advertising on X due to concerns raised by a US organization, Media Matters for America, regarding ads appearing alongside pro-Nazi content. Musk's aggressive response and the threat of bankruptcy underscore the severity of the situation.   X's heavy reliance on advertising revenue, constituting approximately 90% of its income in the previous year, puts the platform in a vulnerable position. Musk explicitly acknowledged this vulnerability, stating that an advertiser...