FKA twigs Challenges Calvin Klein Ad Ban, Citing 'Double Standards
FKA twigs
has taken to Instagram to address the ban on a Calvin Klein advertisement,
claiming it portrays her as a "stereotypical sexual object."
According
to a UK regulator, the poster, featuring the singer in a denim shirt, was
deemed likely to cause serious offense by objectifying women. FKA twigs
expressed her views on Instagram, suggesting that the ban revealed "double
standards" in the industry.
The
Advertising Standards Authority (ASA) defended its ruling, asserting that the
image, showcasing FKA in a denim shirt drawn halfway around her body, focused
more on her physique than the advertised clothing. The text above her read,
"Calvins or nothing."
In
response, FKA twigs refuted the label of a "stereotypical sexual
object," asserting that she sees herself as a "beautiful strong woman
of color" whose body has overcome immense pain.
Referencing
a recent Calvin Klein campaign featuring actor Jeremy Allen White, FKA twigs
pointed out possible double standards in the industry. Jeremy Allen White's
campaign gained attention, with questions posed to him at the Golden Globes.
Despite the
ban, FKA twigs expressed pride in the photos and extended thanks to Calvin
Klein and photographers Mert Alas and Marcus Piggot.
The ASA
disclosed receiving three complaints about Jeremy Allen White's ads – one
related to a magazine and two to a TV version. While reviewing these
complaints, the ASA has not initiated a full investigation into claims of the
ads "sexually objectifying the model."
Calvin
Klein defended its advert, stating it aligned with their past releases in the
UK. Responding to FKA's post, an ASA spokesperson reiterated their ruling,
highlighting the ad's irresponsibility in objectifying a woman and
inappropriate targeting.
In
conclusion, FKA twigs' response to the Calvin Klein ad ban underscores her
rejection of being labeled a "stereotypical sexual object." The
ongoing scrutiny of similar campaigns and the controversy surrounding Jeremy
Allen White's ads point to a broader discussion on double standards within the
advertising industry. Despite the ban, FKA twigs remains proud of the photos,
emphasizing the strength and resilience of her identity as a woman of color.
Calvin Klein, in defending its ad, faces the challenge of navigating evolving
societal standards and the need for responsible advertising practices.
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